Case Study: 3 New Market Expansion & 47 New Store Openings

Company: US-Based Luxury Fashion Brand

Timeline: 2013–2024
Role: Senior Regional IT Manager / Senior Program Manager
Regions: Spain, Australia, Macau, China, Hong Kong, Singapore

Overview

Supported the brand’s international expansion by managing IT readiness for new market entries and new store openings across Asia-Pacific and Europe. Coordinated system setup, infrastructure, and vendor delivery to ensure smooth and on-time launches in newly entered countries and new retail locations.

Key initiative areas included:

New Market Entry:

• Spain: Opened 5 stores in 2024

• Australia: Opened first store in 2018

• Macau: Opened first store in 2015

• Acted as IT Project Manager coordinating country setup with vendors, global teams, regional teams, and brand stakeholders

New store opening:

• Opened 47 new stores across China, Hong Kong, Macau, Australia, and Singapore

• Delivered POS configuration, network validation, payment terminal setup, infrastructure readiness and onsite go-live support

Scope & Responsibilities

• Developed and managed project plans, schedules, reporting, and stakeholder communication

• Coordinated delivery across vendors, logistics teams, global IT, regional IT, and support partners

• Gathered business and operational requirements with retail and store leadership

• Managed SIT, UAT, training, pilots and cutover

• Provided go-live support and transitioned stores successfully to BAU support teams

Tools & Technologies

• POS: Aptos

• Payment Terminals: Adyen / Verifone

• Devices: iPad, iPhone, iPod, POS Registers, Laptops

• Platforms: Windows, Intune (MDM)

• PM Tools: Microsoft Teams, Jira, Word, Excel, PowerPoint

Key Challenges & Solutions

• Late business confirmation on expansion timelines: Began pre-work early and identified tasks that could run in parallel to accelerate schedule

• Language and communication barriers in non-English markets: Allowed additional cycles for clarification and arranged translation support where needed

• Post-opening incidents: Closely monitored with support teams and stores to resolve issues rapidly and stabilise operations

Results & Business Impact

• Enabled smooth entry into new international markets

• Delivered on-time, structured and issue-free store openings

• Strengthened global retail infrastructure for continued growth

• Ensured operational readiness from Day 1 with POS, network and payment systems active and stable

Relevance to Current Services

This case study exemplifies QuickSure Solutions’ end-to-end IT project management, global coordination, and operational readiness support for complex, cross-border retail expansion programmes. Successfully enabling new market entries and store openings requires meticulous planning, coordination across internal and external stakeholders, vendor alignment, and readiness assurance for critical IT systems — capabilities that remain core to my services today.

These experiences translate directly into service offerings that help organisations:

• Plan and coordinate multi-region IT deployments in support of expansion, transformation, or growth strategies.

• Manage vendor delivery and stakeholder alignment across local, regional, and global teams.

• Ensure operational and technical readiness prior to go-live, including POS, network, devices, and infrastructure.

• Provide structured project methodologies with clear milestones, risk management, and quality control.

• Deliver seamless cutovers and integrated support through launch and transition to business-as-usual operations.

Whether preparing for new market entry, major system rollout, or multi-location launch activities, I help clients ensure projects are delivered with precision, oversight, and minimal disruption to business operations.

Planning expansion, a major rollout, or multi-location launch?

I provide practical, experienced project leadership and coordination to help you deliver on time, with confidence and stakeholder alignment across teams and partners.